Frequently Asked Questions – Maintaining proper public relations within a company
I have compiled here some of the frequently asked questions about maintaining proper public relations within a company. If you don’t see a question you have feel free to comment here with the question and I will work on getting it answered for you.
- What do internal public relations mean? When working on a public relations campaign for a company there are two areas that you focus on, one is the internal stakeholders and the other is the external stakeholders. Internal public relations refer to the individuals within a company such as employees, management, shareholders, distributors etc. These are the people who make a company what it is. They are vitally important to the success of a company and therefore it is critical to focus 50% of your public relations efforts on this group. The external stakeholders refer to customers, the community, potential customers and the public at large.
- What are different ways to enhance communication with our employees? You can utilize various technological tools to help in the communication with your employees. Pick a social media platform to use as a communication tool and get the word out to your employees. You can try something like Facebook groups and post events on Facebook to help synch with employees calendars. Creating a blog as a communication tool can be very effective for staying in contact with employees and keeping them up to date on upcoming events and projects. It’s a great way to recognize good work by employees by highlighting an employee a week. You can also post videos on the blog that can go into detail about upcoming projects or goals met by the company. Having the company’s mission and goals highlighted on the blog helps everyone keep the same goal in mind.
- How do I get buy-in from my employees? A great way to increase buy-in and an overall positive culture in a company is to maintain good communication with your employees. Utilize department meetings and focus groups to discuss issues and upcoming plans. Make your employees part of the goal setting and vision process. The more they are involved the more they will be invested in the process and the end goal. Seeking their feedback and point of view makes an employee feel valued. Valued employees in turn are more motivated to see their company succeed because they feel like they are a part of the company.
- Why is it important to have my employees involved in creating a mission? Employees are the heart of a company. They know the ins and outs of the day to day operations. They know what works and what doesn’t. They also have great insight into what can make a company more efficient and they get direct feedback from customers. Having employees part of the conversation when creating a mission and large company goals gives your company valuable information you might otherwise miss. It also contributes to employees feelings of ownership of the mission and vision. If they were part of its creation they are much more likely to feel connected to it and help implement it.
- Why is it important for managers to act as the point person for communication? Managers are in direct contact and constant communication with employees. They are the perfect person to be the communicator both from the company to the employee and employee to the company.
- Why is it important to let my employees know about upcoming external press releases? It is important that employees aren’t surprised by announcements such as a new program by a customer telling them. It doesn’t look good to the customer and will just make an employee feel out of the loop.
- What is a way I can get my employees to be part of the mission creation process? Hold focus groups and brainstorming sessions with your employees. Encourage discussions around the ideas they brainstormed.
- How can I improve the culture of my company? Encourage communication from everyone at every level of your company. Communication should be encouraged to employees about company information and from employees to the company about their perspective, concerns and ideas. It should be an open environment.
Please feel free to leave a comment with any questions you still have.