Having good public relations in your company is incredibly important. It is impossible for a company to become successful if they do not have happy employees who feel connected and invested in their company. Having employees who feel they are important and that their opinion matters will result in staff that is willing to work harder and feels motivated to help a company succeed.
While it is important of course to have great Public Relations with the public at large and to connect with the public on what your company is about, it is equally as important to have good public relations with your employees and have a strategy for inside your company as well as outside your company.
Whenever you have a public relations strategy it is important to always remember to reevaluate your strategy periodically. This applies to both internal and external public relations strategies for your company. It’s important to always keep this in your mind. When you look at the 2 ways to maintain public relations in your company list below, remember it never ends. It is something that you need to evaluate periodically by using the ideas listed below.
Follow these helpful tips to make sure you are offering a comprehensive public relations strategy for your company with your employees:
- Make sure to hear what your employees have to say. The show Undercover Boss shows the head of companies going out in disguise so they can learn what their employees do on a day to day basis and hear details they might not otherwise learn from their employees. They discover things that work well and things that need major improvement. Sometimes they discover a system that just doesn’t work when you see how it’s actually been implemented.
By getting to really listen to their employees they are able to make improvements to their company. This illustrates the importance and value of what your employees bring to your company.
- If you listen to what they say you will often improve your business and become more efficient. In addition, when you listen to your employees and let them see how important they are they feel valued. When employees feel valued they feel more connected to their company and are more motivated. Make sure to ask your employees questions, listen to what they say. Look for their input. I will post more about this in detail in the future. So keep an eye out.
- Keep employees in the loop. If you have a big press release coming out about a project or initiatives, make sure your employees know before the public at large. They don’t want to hear about it when a customer asks and they have no idea about it. There are two reasons you don’t want that to happen: 1. The employee feels disconnected and frustrated they don’t have the information up front. They feel unvalued, like they aren’t important enough to be kept in the loop. 2. The customer will wonder how come your employees don’t know about this great project. If it’s so great, why don’t they have the information and why aren’t they part of it. It doesn’t give a good impression. So the bottom line is keep your employees in the loop. Sometimes your company will be recognized in the press for some good work or milestone. Share this with your employees. You can share any good news or press with your employees in a monthly newsletter highlighting all the good things happening.
The bottom line is to make sure you are including your employees in Public Relations strategy. They are a vital part of the company and you want to make sure they feel that way too.